Tommy Hilfiger SS16 wish you where here featuring Behati Prinsloo

Tommy Hilfiger announces its Spring 2016 global advertising campaign “Wish You Were Here”. Inspired by an island-hopping holiday to exotic locales in St. Vincent and The Grenadines, the campaign celebrates relaxed Caribbean lifestyle with an eclectic, spirited twist that’s uniquely Tommy. Set against a backdrop of turquoise waters and white sand beaches, the signature style combines laidback island ease with a sophisticated touch; it’s iconic holiday style at its best.

Tommy Hilfiger sends warmest wishes from exotic Mustique, where Behati and her handsome crew of castaways are hitting the beach with spirit and style. Up a leafy palm or splashing in the surf, she’s a modern-day explorer – ready to write her own adventures and lead the gang in hot pursuit of the good life. Island casual meets sporty cool, with an individual twist. Nautical red, white and blue meet native flora in sophisticated pieces with laid-back ease. Think crocheted knits and candy-striped dresses. Embroidered seersucker shirts. Blazers and button-downs, layered over wild floral polos.