Scotch & Soda teams up with Amsterdam Denim Days, welcoming all denim fans to the city with ‘Aloha Mokum’ sweat.
“Denim connects so many aspects of the city,” explains Alex Jaspers, Scotch & Soda’s Global Merchandise Director. “This partnership represents that connection and offers all denim fans a can’t-miss chance to be part of the positive vibe that surrounds the week-long event.”
The specially created sweat greets Denim Days visitors with an ‘Aloha Mokum’ call-out print, a Summery and playful take on the local nickname for the city. Amsterdam Denim Days founder James Veenhoff says: “The design is inspired by hand-drawn postcards – and the idea of everyone from all over the world meeting in the city during these days“.
A limited amount of the sweater will be sold– while stocks last. It will be available at Scotch & Soda’s official Amsterdam locations at Huidenstraat, Heiligeweg, Berenstraat and Gerard Doustraat; and the ‘Amsterdams Blauw’ stores in Den Bosch and Groningen. The sweat will also be available at Scotch & Soda’s Blueprint Festival stand at Westergasfabriek – 21st and 22nd of April and will retail at €79,95.