Scotch & Soda SS17 ‘From Amsterdam, From Everywhere.’

Scotch & Soda launches the second installment of its global brand campaign – a continuation of its brand narrative launched in Fall, 2016. The campaign is a visual nod to the way the brand creates and crafts its pieces: Scotch & Soda collections start when the designers head to the road to unearth remarkable finds that spark the creation process back home. What they are looking for could be anything; a poem, a vintage fabric, a ruin or artefact. Once home, the designers curate and remix these worldly finds: ‘From Amsterdam, From Everywhere’. The latest installment of the campaign is shot by Emma Summerton and styled by Patti Wilson. ” The campaign team also comprised of an international cast of models.

This second installment continues to explore this ‘From Amsterdam, From Everywhere.’ brand narrative, says Adam Kakembo (CMO, Scotch & Soda).