When a fashion house takes it to another level and elevates their collection just not only by look books and fashion reviews but actually taking you on a journey. The journey in their own city where it all happens, Amsterdam!
This morning Scotch & Soda launched their “Misguiding Guide of Amsterdam”.
With a handful of well-known creatives enlisted as Scotch & Soda’s trusted ‘Misguiders’, the Misguiding Guide of Amsterdam seeks to unearth a side to the city you can’t mouse click to – and help us roam the ‘ungoogleable’. The Misguiders are all renowned influentials in their respective fields of music, style, business and art. Scotch & Soda will find out how to get lost with the help of Casper Reinders (entrepreneur), Joep Beving (composer and pianist) Mo Anwar (editor Vogue Arabia and Vogue Man NL), Niek Pulles (designer), Marc de Groot (photographer), Irena Ruben (make-up artist), Hester Wernert-Rijn (hairstylist and founder Mogeen), Cata Pirata (front woman of band Skip&Die), Susan Meinen (Head of Print, Scotch & Soda) and Carly Renwarin (Head of Marketing & PR Paradiso).
The forgotten art of personal discovery…
A way to outsmart the ‘smart’ phones, the same-same reviews
and rediscover the ungoogleable…
With the help of our
The folks we found to help us get wonderfully, supremely lost.