Less water, less energy, less processed – H&M introduces the Conscious Denim Collection. A more sustainable collection with high fashion denim wear for women, men and kids. With this collection H&M takes a new step to improve the production of denim wear by combining more sustainable materials with more sustainable production. The Conscious Denim garments are made of fabrics such as organic cotton, organic linen and recycled wool, with water and energy-efficient washing processes to minimise their environmental impact.
The result is a clean-cut collection with contemporary fits in deep indigo tones. With that said ladies, gents, boys and girls gear up for fall…Go Green and wear Blue by H&M.
Images via H&M