Chasin’ creates a contemporary dna and a unique position in the world of men’s jeans. The brand has a a strong signature, exploring the dynamic between jeans, sportswear and and youth culture. Chasin’ SS18 has three themes: Classics Playground, Retro Reborn and Starwolf. For the SS18 campaign the brand traveled to the pristine beaches of Croatia with filmmaker and photographer Joost Vandeburg.
Classics Playground is all about mixing jeans and sportswear. Bold fonts and bright red and blue tones, mixed with fresh green to create a certain funkyness. The brand drivers, like the CHASIN’ logo and the iconic CH’ artwork, are well represented. A distinct 90’s sports vibe runs throughout ́Retro Reborn ́. Solid, easy to mix colors like black, grey and white serve as a baseline, combined with popping shades of bright yellow, royal blue and faded red. Artworks have a strong link to what’s happening on the streets. For ‘Starwolf’ the starting point was simple yet challenging. This is the world through the eyes of a rockstar! Not your classic one mind you, loads of urban influences were thrown in for the nowadays rockstar!