A Colorful Denim story- WRANGLER by Peter Max

Wrangler is taking it way back to the 70’s when they had their first collaboration with Peter Max. .

The company unveils a new premium collection in collaboration with the celebrated artist Peter Max, master of the psychedelic print – marking both Wrangler’s 70th anniversary and the ‘Summer of Love’s 50th.

The collections comes in 2 drops for Summer x Fall 2017. The first available this month (May) and the second drop in August. Key colours in Summer include vibrant, pop shades of red, peach, green, blue and sand, while the Fall collection explores the colour range of navy, burgundy, tobacco and off-white with pieces in both deliveries lined in a fun digital print of Max’s ‘Flower Runner’ or ‘Smile’ graphic.

A Denim statement of Bold, Colorful and that vibe of pop culture.  At ILL we believe and think in color and therefor this collection is very ILL approved to bright up your wardrobe.

Look for the ‘W’ on the pocket…….