Björn Borg goes back to its heritage

Yesterday evening Björn Borg showed during Stockholm Fashion Week.The Signature Collection is a vintage inspired sportswear collection with retro details and the iconic logo on updated classics. Classic tracksuit builds the foundation of the collection together with bold colours and stripe details significant with the 70s era. It has a strong DNA sprung from the legendary tennis player Björn Borg and his iconic way of bringing fashion and stardom into the aristocratic and conservative tennis arena. The collection is strongly linked to the biopic BORG – a film about Björn Borgs life and tennis career from youngster up until his Wimbledon victory against John McEnroe in 1980. 

Take a look……