Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. Mexican border with one player on each side of the border. We love the spirit the brand is giving. The match was half on Mexican soil and half on US soil. As the world is full of conflict today, this tennis match is the perfect way of how to set an example for a good cause.
Björn Borg manifested a tennis match on the U.S. Mexican border, at Tijuana River, where a game has been played between tennis players Mariano Argote and Peter Clemente. Henrik Bunge, CEO of Björn Borg, said:“Borg Open is our way to state that we, as a sportswear brand, believe in an open world. Unfortunately, the activity is not likely to make those people who promote raising walls change their opinion. But, with our heritage, we know that not only tennis nets, but sport in general, has the power to unite people. We hope to inspire people to reach out to their neighbours and do sport together instead of building walls.” On average a tennis player swaps sides 13 times during a game. In this game, they weren’t allowed to. Borg Open – tennis across borders, is an initiative intended to encourage people to stop build walls and play a game of tennis instead. The tennis match was played at Tijuana River, between San Diego (US) and Tijuana (MX) 32°32’29.93″N 117° 2’19.57” W.
Click here to see the match.
Director of the video: Klaus Thymann.